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Research papers

Predicting media schedule effectiveness by the 'media planex' method

The general description given below is only a part of a wider confirmation that the system is a reasonable description of the real world. Its use in the agency therefore gives confidence that a particular schedule recommended has been constructed...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Authors: Jean Michel Agostini, Nicolas Steinberg
June 15, 1980
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Citation

Agostini and Steinberg (1980a, June 15). Predicting media schedule effectiveness by the 'media planex' method . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/predicting-media-schedule-effectiveness-by-the-media-planex-method-


Research papers

COSMOS

COSMOS is a man/machine sales area control system as well as for products within the lines of produce distribution chains. In compliance with the modern concept of a management system, man and the computer form a whole and complete each other. The...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Nicolas Steinberg, Y. Ploquin
June 15, 1972
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Citation

Steinberg and Ploquin (1972a, June 15). COSMOS. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/cosmos


Research papers

COSMOS (French)

COSMOS is a man/machine sales area control system as well as for products within the lines of produce distribution chains. In compliance with the modern concept of a management system, man and the computer form a whole and complete each other. The...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Nicolas Steinberg, Y. Ploquin
June 15, 1972
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Citation

Steinberg and Ploquin (1972a, June 15). COSMOS (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/cosmos-french-


Research papers

A marketing approach of a merger

In France there is presently an increasing development of horizontal mergers between companies belonging to the same field. In this paper we shall study only the mergers which occur in the mass consumption field, due to the following reasons: -...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Nicolas Steinberg
June 15, 1969
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Citation

Steinberg, N. (1969a, June 15). A marketing approach of a merger. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-marketing-approach-of-a-merger


Research papers

A marketing approach of a merger (French)

In France there is presently an increasing development of horizontal mergers between companies belonging to the same field. In this paper we shall study only the mergers which occur in the mass consumption field, due to the following reasons: -...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Nicolas Steinberg
June 15, 1969
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Citation

Steinberg, N. (1969a, June 15). A marketing approach of a merger (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-marketing-approach-of-a-merger-french-


Research papers

Operations research and marketing

In this presentation, we have tried to see the usual applications of operations research in the marketing field. This field is in quick evolution. Among the most promising uses, we can cite: - the decision theory applied to operations with technical...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Nicolas Steinberg
November 1, 1968
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Citation

Steinberg, N. (1968a, November 01). Operations research and marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/operations-research-and-marketing


Case studies

Forecasting results of an advertising campaign

Is it possible today for a firm which is thinking of devoting a considerable sum to the financing of an advertising campaign to obtain a fairly accurate forecast of tho results of the campaign either from its publicity department or its advertising...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: Nicolas Steinberg
June 15, 1967
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Citation

Steinberg, N. (1967a, June 15). Forecasting results of an advertising campaign. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/forecasting-results-of-an-advertising-campaign


Research papers

Predicting media schedule effectiveness by the "media planex" method

The objective of media planning is to prepare a schedule which, for a given cost, obtains registration of the message by the largest possible proportion of the target population. This criterion of effectiveness is measurable. One can at any time, by...

Catalogue: ESOMAR Congress 1966
Authors: Jean Michel Agostini, Nicolas Steinberg
September 1, 1966
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Citation

Agostini and Steinberg (1966a, September 01). Predicting media schedule effectiveness by the "media planex" method. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/predicting-media-schedule-effectiveness-by-the-media-planex-method


Research papers

Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model

The model described here is intended to predict the effect of an advertising campaign on the breakdown of a market between brands. It applies to mass consumption repeat purchase products whose sales are strongly influenced by advertising and it is...

Catalogue: ESOMAR Congress 1966
Authors: Jean Michel Agostini, Nicolas Steinberg
September 1, 1966
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Citation

Agostini and Steinberg (1966a, September 01). Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-the-competitive-effect-of-advertising-on-buying-behaviour-with-the-marketing-match-model